Privacy Policy

This Privacy Policy explains how Rutspin Ltd ("Rutspin", "we", "our", or "us") collects, uses, shares, and protects personal information when you visit our website, interact with our AI tools, submit enquiries, or communicate with us by any channel.

We are committed to handling your personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using our website or services, you acknowledge you have read and understood how we handle personal data.

Rutspin Ltd is a UK-based AI and automation company providing communication systems, lead capture tools, AI voice and SMS assistants, and related services to businesses.

• Legal business name: Rutspin Ltd
• Company number: 15934481
• Registered address: [Insert registered address]
• Contact email: hello@rutspin.com
• ICO registration: [Insert ICO registration number if applicable]

For all data protection enquiries, please contact us at hello@rutspin.com.

We may collect the following categories of personal information:

Information you submit through forms

When you complete a contact form, booking form, ROI calculator, or enquiry form on our website, we collect information such as:

• Full name
• Email address
• Phone number
• Business name and industry
• Any details you include in your message

Information collected through calls, SMS, email, chat, and AI assistants

When you interact with Rutspin through any of the following channels, we may collect and process personal data associated with that interaction:

• Phone calls — including your number, call duration, and any information shared verbally
• SMS messages — including message content and your mobile number
• Email — including the content of emails and associated contact details
• Live chat and AI chat widgets — including conversation content and any details provided
• AI voice widgets — including spoken interactions with AI-assisted voice systems
• CRM automations — data processed as part of automated follow-up workflows

Technical and usage information

We may also automatically collect technical data such as IP address, browser type, referring pages, and pages visited, primarily through analytics tools.

We use personal data for the following purposes:

• Responding to enquiries and booking requests
• Delivering and managing our AI communication and automation services
• Sending relevant follow-up communications by phone, SMS, or email
• Generating and sharing tailored reports or assessments you have requested
• Improving the quality and performance of our AI tools and services
• Maintaining records required for business operations
• Complying with legal obligations

We do not sell your personal data to third parties.

Under UK GDPR, we rely on the following lawful bases for processing personal data:

• Legitimate interests — following up on enquiries, improving our services, and operating our business efficiently
• Contract performance — processing data necessary to deliver services you have requested
• Consent — where you have specifically agreed to receive marketing or communications
• Legal obligation — where we are required by law to process certain data

Rutspin uses customer relationship management (CRM) platforms, automation tools, and AI-assisted systems as part of its service delivery. These tools may:

• Store and organise contact information submitted through our website or communications
• Automate follow-up messages via SMS, email, or phone
• Route enquiries to the appropriate team or workflow
• Use AI-assisted tools to help respond to enquiries, qualify leads, and improve response efficiency
• Generate reports and analytics based on interaction data

AI tools used by Rutspin are designed to assist — not replace — human decision-making. AI responses are not a substitute for professional legal, medical, or financial advice.

We take reasonable steps to ensure that AI systems and automation tools process data only for the purposes described in this policy.

Our website uses analytics and performance technologies to understand how visitors use our site and to improve the user experience. This may include tracking technologies such as cookies and similar tools.

These technologies may collect information such as pages visited, time on page, device type, browser, and referral source. This data is used in aggregate form to improve our website and marketing.

For more information about how we use cookies, please see our Cookie Policy.

We may share personal data with trusted third-party service providers who assist us in operating our business and delivering our services. These may include:

• CRM and marketing automation platforms
• AI voice and messaging providers
• Email delivery services
• Website analytics providers
• Hosting and cloud infrastructure providers

We require all service providers to handle personal data in a manner consistent with UK GDPR and to use data only for the specific purposes for which it was shared.

We do not sell, rent, or trade personal data with third parties for their own marketing purposes.

International transfers

Some of our service providers may be based outside the UK or EEA. Where international transfers occur, we take appropriate steps to ensure adequate protection is in place, in accordance with UK GDPR requirements.

We retain personal data for as long as is necessary to fulfil the purposes described in this policy, or as required by law. The criteria we use to determine retention periods include:

• The nature and purpose of the data
• Ongoing business relationship or service delivery needs
• Legal and regulatory requirements

Once data is no longer required, it is securely deleted or anonymised.

You have the following rights regarding your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate data
• Right to erasure — to request deletion of your data in certain circumstances
• Right to restrict processing — to limit how we use your data
• Right to data portability — to receive your data in a structured, commonly used format
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — where consent is the basis for processing

To exercise any of these rights, please contact us at hello@rutspin.com. We will respond within one month in accordance with UK GDPR.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

For any questions, concerns, or requests relating to your personal data or this Privacy Policy, please contact us:

• Email: hello@rutspin.com
• Company: Rutspin Ltd (Company No. 15934481)
• Address: [Insert registered address]

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or data processing practices. The "Last updated" date at the top of this page indicates when the policy was most recently revised.

We encourage you to review this policy periodically. Continued use of our website or services following any update constitutes acceptance of the revised policy.